Monday, March 19, 2007

Flat-panel HDTV prices continue to drop, says PMA


The best selling portion was the 32-inch WXGA high-definition (HD) LCD TV segment, according to Rosemary Abowd, vice president with PMA. These accounted for 23% of the units sold in January, as the average prices dropped 8%, nearing the US$900 average street price, Abowd said.

The overall price decline is largely a result of consumers shifting to the smaller models, Abowd continued. We did see average street price drops in some segments, such as the 37-inch WXGA LCD TVs that fell 33% in January. This drop was caused in part by a lot of inventory sold through online retailers at very aggressive discounts.

Overall, LCD models topped PDP (plasma display panel) by nearly a two-to-one margin, which is the largest lead in the history of PMA's tracking service. LCD models accounted for 14 of the top 20 best selling models, compared to just six of 20 in January 2006.

Sony maintained its hold in the top position for consumer flat-panel displays (FPDs) over-30-inch unit sales and revenues, with Samsung Electronics in the second place. The best-selling model for January was the 50-inch Panasonic TH-50PX600U, which had an average street price that was 7.5% lower than in December.

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